Focus groups (typically 7-10 people) are commonly used to help agencies understand how and why people feel, behave and think about various topics or experiences. They are a powerful means to evaluate services or test new ideas, as group discussion often stimulates memories, ideas, and experiences in participants that would not have been identified in an individual interaction. Focus groups are less expensive than most other evaluative methods, and allow for the production of results relatively quickly. They also serve as a complementary addition to complete program evaluations.
Focus Groups are well-suited for performance-measurement and providing direction for continuous-improvement clinical-practice and service areas.